How to write website content that sells

May 1, 2018 | Business, Marketing

*Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Any products or services that I’m affiliated with are products or services that I use myself and genuinely recommend.

Good design doesn’t necessarily mean a good website. Sure, your website should look nice but it should be on brand, easy to use and contain great website content.

You could have the most beautiful, fancy, animated website but if your customers can’t figure out how to use it or they can’t find the information they need, then its not a good website.

I’ve written about this topic before (read the post here) but today I’d like to cover the importance of content.

The words you write as part of your website are so important. Not only should they give an insight into what you do, they should also show the reader who you are. For example, I try to write in a casual but informative way, using humour when I can, because that is what I’m like to work with. I’m not a big corporate business, I’m just me!

Sitting down to write your website content, staring at an empty screen can be intimidating. What should you write? What pages should you even have?

The pages you should ideally have are:

  • Home – an overview of everything you do which can also include information about you.
  • About – a more in-depth story about who you are, what you do and why you do it.
  • Services – if you’ve got several services or products, its a good idea to have a services overview page with links to individual services pages where you explore that service in more depth.
  • Contact – detail how people can contact you and also include any frequently asked questions.

Now, what should you write for each page?

I’ve recently worked with Worditude to design her Ultimate Website Content Planner. I have used it myself to re-write my own website content and it is so useful! I now recommend it to every single one of my website clients to help them write their content because no matter how beautiful the website looks, if the content isn’t good, it’s not going to sell.

At $27, its a no-brainer. Write great content following Worditude’s structure and you’ll be creating a website that attracts your ideal customers and speaks directly to them.

It makes writing content easy because it asks you questions and provides prompts so you don’t have to just start from nothing. Once you get going it’s hard to stop!

Also, the workbook covers your email newsletter and lead magnet. It’s well worth it’s $27.

Find out more about the Ultimate Website Content Planner here.

Here are some more tips to help you to get the best out of your website content:

  • Research keywords to include in your content. Using specific, related, keywords often throughout your text helps your SEO. If you use WordPress, I really recommend installing the Yoast SEO plugin as it’ll give you helpful SEO tips for every page and post.
  • Stick to short paragraphs when writing for screen.
  • Increase the line height slightly on your website to make the text easier to read.
  • Make sure the font size is big enough to read easily on a small device or for people who have bad eyesight.
  • Write the most important information near the top and keep your content simple. People tend to scan web copy so make it easy for them to pick the important info out.
  • Use sub-headings to break up the text into noticeable chunks. People might jump to a particular bit of content when they see that the sub heading labels the text as what they’re looking for.
  • Avoid jargon. You want to come across as an expert but avoid using words that your audience may not be familiar with.
  • Make it clear what you do on every page. Visitors to your website may not necessarily land on the home page to start with.
  • Consider repurposing some of your content in to a video for your website. People tend to watch videos if they’re available instead of reading text.
  • Double, no, triple check for spelling or grammar errors before you publish the content!

Worditude’s Ultimate Website Content Planner is included for free in my DIY Website Course, teaching you how to create your own website that looks beautiful and makes sales for your business. Find out more here.

AmberHi, I’m Amber! I am a website designer specialising in creating beautiful and results-focused websites using WordPress. I live and breathe business and creativity and can’t wait to share some of that with you. Read more here

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